What is your favorite gift card or gift certificate to give or to get?

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My brothers like food cards like Wendy's, McD's, etc. My brothers and my husband both like hardware store cards or ones where they can buy materials for construction. I used to (when I had money) get ones for food stores like Price Chopper or in really good times when we could splurge, video rental gift certificates. I love Michaels and some of our local craft and guiltig stores. But I really need a card from my drug store so I can afford over-the-counter eye drops. I wish I could have gotten certificates from my friend's shop. She has a fun gift shop, but not in the cards this year. There was one place where you would buy one certificate and get another one free for the same amount up to $25.00. Loved that. I would buy one for $10 and have another one for $10 and could give to 2 people that way. So what are your family's favorites and your favorites? Do the favorites change depending on the economonics or year? Do you enjoy getting gift cards? Do you forget to use them? Has a card ever run out before you could use it?