Media Bias

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The BBC just announced that it is not going to do a movie on the first British Soldier to win the Victoria Cross in 26 years. One reason was that the story would be too Positive on the war and they don't want to do that. Is this media bias by reporting only the negitative aspects of the war. Is this the media pushing a political agenda, and telling people that this is the truth? If the media is going to push one political agenda should they tell their viewers and /or readers the position they are taking?