Sixteen, going on seventeen....

Sound of music
@pitstop (15551)
Australia
May 18, 2023 2:00am CST
This sign has been placed all over the flights on one of India's airplanes - Indigo. It's a popular line from the Sound Of Music movie and has been cleverly borrowed to indicate that the company has completed sixteen years and will be seventeen soon. It also coincides with a major theatre performance of Sound Of Music in Mumbai. Interesting mix of theatre and advertising!!
9 people like this
7 responses
@LadyDuck (502251)
• Italy
18 May 23
It is a very young company.
2 people like this
@pitstop (15551)
• Australia
18 May 23
Yes, unlike many other international Airways.
1 person likes this
@pitstop (15551)
• Australia
18 May 23
@LadyDuck I've heard of them from my childhood days.
1 person likes this
@LadyDuck (502251)
• Italy
18 May 23
@pitstop The Dutch KLM is the oldest airline still operating. I love that company, I always had a good time flying with them.
1 person likes this
• Indonesia
18 May 23
That's good. I've never found one in Indonesia's airplane. Thank you for sharing!
2 people like this
@pitstop (15551)
• Australia
18 May 23
Which is your favorite domestic Airways?
@AmbiePam (120630)
• United States
18 May 23
I am very familiar with the movie musical, “Sound of Music”. Have you seen it? The airline made a nice connection between the two.
1 person likes this
@pitstop (15551)
• Australia
18 May 23
I have seen the movie as a child. I haven't watched it recently.
1 person likes this
@m_audrey6788 (58468)
• Germany
18 May 23
I think that`s great
1 person likes this
@pitstop (15551)
• Australia
18 May 23
Wishing the company all the best.
1 person likes this
• Germany
18 May 23
1 person likes this
@youless (114117)
• Guangzhou, China
18 May 23
This is a great idea.
1 person likes this
@pitstop (15551)
• Australia
18 May 23
It certainly caught my attention.
1 person likes this
@JudyEv (381909)
• Rockingham, Australia
18 May 23
That's a clever use of a well-known phrase.
1 person likes this
@pitstop (15551)
• Australia
18 May 23
They have a smart marketing team.
1 person likes this
@JudyEv (381909)
• Rockingham, Australia
18 May 23
@pitstop They have indeed.
1 person likes this
18 May 23
It is fine that Indigo has completed 17 years. But there should be more competition in the airline market. Jet had left the market and Air India acquired by Tata. When there are more flight companies there are more choices
1 person likes this
@pitstop (15551)
• Australia
18 May 23
Yes, only spicejet and indigo seem to be dominating the market.