Taco Tuesday Origins

@noni1959 (13048)
United States
June 28, 2023 12:28am CST
Taco John's trademarked Taco Tuesday back in 1989. Taco Bell is petitioning to free the phrase so others can use it. Taco John's was not the first to use this phrase but was the first to get it trademarked. The first documented use of the phrase was in 1973 with South Dakota's Snow-White Drive-in would advertise for people to stop by on Taco Tuesday. I'm curious how this will end.
9 people like this
7 responses
@thebos (5960)
• Kisumu, Kenya
28 Jun 23
By the way what does taco mean
2 people like this
@thebos (5960)
• Kisumu, Kenya
28 Jun 23
@evilamericans wow thanks, is it delicious than pizza
1 person likes this
@noni1959 (13048)
• United States
28 Jun 23
Looks like you were shown a photo. It's a tortilla made of flour or corn, fried or not and filled with whatever you want.
@noni1959 (13048)
• United States
28 Jun 23
@thebos I think so. Everyone is different.
1 person likes this
@MarieCoyle (59252)
28 Jun 23
Others do use it in a way. People everywhere say Taco Tuesday, and I have seen it posted in many Mexican restaurants (not chain restaurants). I don't see how anyone could stop them all from using it now. It might be trademarked, but a lot of people won't pay attention.
2 people like this
@noni1959 (13048)
• United States
28 Jun 23
I have too. From what I understand, a few times Taco John caught someone using it, especially a chain, they sent a cease and desist letter.
1 person likes this
@MarieCoyle (59252)
29 Jun 23
@noni1959 Kind of like the Coke/Pepsi thing. When a restaurant doesn't specify which they have and call everything ''Coke'' and what they are serving is Pepsi, or the other way around, yes, they are usually informed that they cannot do that.
1 person likes this
@Jenaisle (16568)
• Philippines
28 Jun 23
I like tacos. hmmmm, I want to eat one now, no matter who owns the copyright to the term.
1 person likes this
@noni1959 (13048)
• United States
28 Jun 23
I do too. I have some tortillas in there and might make one for dinner.
@toniganzon (77209)
• Philippines
28 Jun 23
Didn't know that the phrase taco Tuesday is trademarked. We use it here a lot.
1 person likes this
@toniganzon (77209)
• Philippines
29 Jun 23
@noni1959 They would be spending a lot of money suing them coz a lot of businesses, including social media influencers, all over the world are using the phrase.
1 person likes this
@noni1959 (13048)
• United States
28 Jun 23
I didn't know it was either until I saw the petition. So many businesses use it. I guess Taco John's could have sued them.
1 person likes this
@noni1959 (13048)
• United States
29 Jun 23
@toniganzon I agree. I don't know how they were allowed to get the rights since it was out there for so long.
1 person likes this
@LadyDuck (502573)
• Italy
28 Jun 23
I have read last month of May that Taco Bell filed a petition with the U.S. Patent and Trademark Office on Tuesday asking for the trademark to be reversed. Well if something received a Patent I do not see why the trademark should be reversed.
1 person likes this
@LadyDuck (502573)
• Italy
29 Jun 23
@noni1959 A "trademark phrase" is a phrase that represents your brand, it is not necessary (according to the law) that you did coin the phrase or not. Paris Hilton trademarked the phrase “That’s Hot”... this says it all I think.
@noni1959 (13048)
• United States
28 Jun 23
I think the biggest thing is they didn't coin the phrase so Taco Bell thinks it should be used freely by anyone.
1 person likes this
@Fleura (35063)
• United Kingdom
28 Jun 23
Well we have 'meatless Monday' already. How about Waffle Wednesday? Fry-up Friday?
1 person likes this
@noni1959 (13048)
• United States
28 Jun 23
The US has some weird ways of doing things. Every day is a national something day. Today is national insurance day. Tomorrow, national asteroid day.
1 person likes this
@Fleura (35063)
• United Kingdom
28 Jun 23
@noni1959 I thought every day was insurance day there. Is there a 'sue them Saturday'?
1 person likes this
@noni1959 (13048)
• United States
28 Jun 23
@Fleura I bet if we wait long enough, there will be.
1 person likes this
@allknowing (153529)
• India
29 Jun 23
No tacos here and so whatever it mean I would not know.
1 person likes this