Evian? Really? Is it that Good?

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Back in the day, the famous magic and comedy duo of Penn & Teller had a cable show they did called Bullsh*t, wherein they debunked many myths among other things, like the myth of organic foods and one of the funnier ones... Bottled water. They're experiment was all about perceptions and of course, because they were magicians, the art of illusion. Marketing, you see, is not unlike magic. It's a slight of hand trick in its own right that makes it work. It's a force that allows one to suspend their disbelief long enough to fall for the trick and be amazed. They set up the "trick" in a fine dining establishment and then created a menu with fancy names of bottled waters, with descriptions of mountain springs and other things to make the water sound more appealing. Meanwhile, in the back of the restaurant, New York City tap water was run through a regular garden hose and poured into fancy bottles. When they served the expensive, fancy waters, guests were asked what their thoughts were. "Better than tap water?" they were asked. "Oh yes. Definitely," they would reply. "I can taste the crisp, mountain air..." But the reality was there was nothing fancy about it. Again, it was nothing more than New York City tap water run through a garden hose at the back of the restaurant. But you see, what made the difference in the experience? In the taste? In the perception? The way the water was presented to them. The way it was described. What it was called. The marketing. I have no idea what the thoughts were when the people behind Evian came up with the name for their bottled water. I am sure there were many possible names that were tossed around. But I do know that Evian spelled backwards is naive. And perhaps that's where the name came from actually. And if that is where the name came from, based on that Penn & Teller show... They were onto something.