Ruler Foods Might Have Priced Themselves Out of the Market

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I have posted many times about my interest in quick, easy meal nights that incorporate On-Cor meals, which include Salisbury steaks, chicken parmigiana, and riblets. Their price for the longest time on these at Ruler Foods? $3.69. I usually tend to get my Salisbury steaks in the Aldi Bremer brand because they tend to be about 20 cents cheaper than On-Cor. So, that was already priced out. But now the On-Cor meals have jumped to $3.95 at Ruler Foods. I think that prices them right out of the market, and now I will shop Walmart's price to see if they have the better price, which I think they do because I know they aren't over $4, or at least they weren't. They were higher than Ruler. But not $4. In the meantime, Ruler has lost my business on these and I will now do some price checking. I own stock in both Kroger (Ruler's parent company) and Walmart, so I don't really care who gets the sale. But you won't get my money just because. That much I can assure you.