An Advertising Stunt That Now Makes Our Christmases So Colorful

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One of history's greatest inventors was Thomas Edison. He was also a master of marketing. It was 1879 and his incandescent bulbs were just being perfected. He wanted to bring it to the public so in his laboratory in Menlo Park, New Jersey he made a huge display of them. He then invited both the press and the public to come and see it. Thousand came and were dazzled. It wasn't until three years later that Edward H. Johnson, the vice president of the Edison Electric Light Company, wired a Christmas tree in his New York City home with blue, red and white colored incandescent bulbs. This was the first Christmas lights. Johnson's publicity stunt did the trick and as he said......."one can hardly imagine anything prettier."