Do you consider a $9 coffee to be an "affordable experience"?

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The CEO of Starbucks was recently asked about the price of the company's drinks. He claimed that the company was doing well with millenials and Gen Z customers with cups of coffee that start as low as $3 and then rise as they are customized with other additions. The CEO, Brian Niccol, is quoted as saying: "What we’re seeing is people, you know, they want to have a special experience, and regardless of what your income level is. In some cases, you know, a $9 experience does feel like you’re splurging." He went on to say: "And then in other cases, certain people believe, ‘Well, this is a really affordable premium experience.’ Because they’re saying like, ‘Well it’s less than $10 and I get a really premium experience'." Niccol also stated that they aren't playing the standard "value game" that other places do by offering cheaper items at more palatable price points. To his mind the value is in the product, the seats, and a good interaction with the barista despite the fact that the drinks cost more than most. I will say that I am not someone who regularly orders coffee on-the-go while shopping, on the way to work, etc. I also have never enjoyed Starbucks--I'm a Dunkin girl. I realize that a $9 or $10 cost for a drink involves a couple of additions/customizations but there's just no way I'm spending that much for a coffee. If I ordered something at Starbucks and it came up at $9 I would 1) laugh in their face and 2) walk out. But that's just me. Would you pay that much for a coffee drink?