What's the effective way to reduce the spicy taste?

Guangzhou, China
@youless (62794)
October 15, 2008 2:26am CST
When we eat the spicy foods, although it tastes well. However, the spicy feeling is also terrible. I have heard that drinking milk will less the spicy taste. I am not sure whether it's true. Do you have any effective ways to deal with the spicy taste?