Would It Help Arby's Business if a Group WANTED Children to Go Hungry?

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Just like Chick-Fil-A's business is 'helped' by a group that WANTS what Chick-Fil-A's funding against (tho I haven't "Search the Web"-ed for any real numbers on that), would Arby's "Arby's Foundation" be helped by a group that wants the "right" to keep children hungry? I.e. If we started a petition/campaign/movement whose goal was 'more hungry children,' and the CEO of Arby's were maneuvered into making a declaration against us; would there be an Arby's Foundation "NO KID HUNGRY"-appreciation day where everybody went to an Arby's for lunch and ordered at least one 'kid's meal'? If that would help, where do we start the petition/campaign/movement? (Makes me wonder if the whole 'homosexual marriage'-craze wasn't just a marketing-trick by Dan Cathy )