Since when is the brand name the ONLY reason to buy something?

The only reason this brand is so famous is because they are sooooo recognizable. Anyone who sees it knows that the owner has "more money than they know what to do with"; so, it is a "bragging point" (a way of saying see how rich I am).

People are weird. There's this brand, Eileen Fisher, which sells EXTREMELY expensive products - that aren't even that good in quality or fashion - for hundreds at Macy's and Nordstrom. It's ridiculous how much people will pay just because of the brand name of the clothes they're wearing. And in all honesty, sometimes, quality-wise and fashion-wise brand name/designer clothes ARE worth it because you're getting some of the most unique, and durable things. Other brands..are just a waste of money! It's like, you can go to Wal-Mart or the thrift store and pay $10 for the same thing you're buying for $100. *shrugs*. Whatever. I don't really understand it. I feel like a lot of it has to do with people having self-esteem issues and wanting to feel expensive clothes on their skin (really: no kidding!), because to some people - owning expensive brand name clothes are like.. owning a new car. It's a status symbol. Just like little teenagers who buy Abercrombie & Fitch clothes - (way overpriced, by the way) - they want to make sure that others KNOW they're wearing expensive clothes - and most people can, too, because of the "A&F" or "1892" or moose-embroidery on it. Apparently people have more respect for people who wear more expensive clothes? *shrugs*. I don't really get it.