I am a picky Etsy Shopper

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When it comes to etsy, a shop really has to stand out for me to buy from them. Color schemes, a good category system, enough information about the product, and a good introductory page for the shop itself. I want to feel as if the seller is vested in their product and vested in keeping their customers happy. Sometimes, however, you can not be too picky on etsy. There are times when the product you want is only sold by one or two sellers, and you have to pick between the lesser of the two evils. I only had a few choices to choose from recently, on a product that I want to try for an ailment I have. There was one product that I really liked, the shop was nice just how I liked it, and the owner seemed very vested in her work. However, it was a bit too expensive and I wanted to see if there was a cheaper option. I happened across a cheaper option but the seller's page wasn't very... active. They've had a few sells, and all with positive reviews, but the page didn't "Stand out" to me and they didn't seem to spend a lot of time in making their shop look inviting. I was a bit weary but decided to try anyway. They hadn't had a sell in a few months and that did worry me. I like to get things from sellers that are active and have sold things recently. I realize that sometimes really great shops are out there but with very few sales... I was hoping, and still am hoping, that the shop I recently bought from is the same. However, I got a standard / automated email from the seller that said "Thanks for supporting small business." It was very flat and uninviting. I felt as if it was something they put in at the beginning when they were setting up the shop. It didn't tell me anything about how long it might taken them (thought it did say how long the processing time was on their "about" page) and was just unfriendly and robotic almost. I know, I know, that shouldn't matter but it does to me. Now, I've been waiting five days. The processing time says 1-4 days. Now this is just processing, not shipping obviously. However I have not received a "has been shipped" email yet. It hasn't updated that it's shipped on my recent products bought page either. Obviously I know that life can get in the way, that sometimes it takes a little longer than usual to get things set up and ready. However, It makes me nervous to have no sort of notice from the seller at all. I'm waiting though, and somewhat patiently. I won't contact them until Wednesday I think. That will be three days before I can review the product itself. If I've not received confirmation that it's shipped by then I will be looking into it. As an etsy shopper (or any independently owned online shop place) do you have particulars that put you on or against a shop? As an etsy seller (or any independently owned shop, either online or off) , do you try to make the customers / potential customers feel welcomed / positive about their browsing experience?