Using something I learned in high school to sell speakers / myLot

Walnut Creek, California

December 26, 2019 1:28pm CST

Back in high school days, one of my teachers presented a lecture on advertising. It was something I hadn't thought much about, but for some reason, the lecture stuck with me. Recently, I listed a pair of vintage loudspeakers on Craigslist. One of the things we learned about in that advertising lecture was "snob appeal"--you tie your product in with a certain lifestyle. I decided to try "snob appeal" when I listed my ADS 400 speakers on Craigslist. I photographed them with a Martin D-18 leaning against them. Of course, the implication is that ADS 400s will appeal to those who play elite musical instruments. Do you think it will work? Do you like the picture? Can you think of examples of "snob appeal" you've seen in advertising? One that comes to mind for me is a TV ad for BMW cars with Vivaldi playing in the background.

11 people like this

8 responses

Judy Evans

@JudyEv (382325)

• Rockingham, Australia

27 Dec 19

I should think this would work well but not really with me as I don't recognise guitar brands. But the idea is well worth remembering.

2 people like this

The Horse

@TheHorse (238342)

• Walnut Creek, California

27 Dec 19

Some audio geeks might. I've sold several sets of speakers to fellow musicians.

1 person likes this

CarolDM

@CarolDM (203396)

• Nashville, Tennessee

26 Dec 19

Looks great to me. Good luck!

2 people like this

The Horse

@TheHorse (238342)

• Walnut Creek, California

27 Dec 19

Thanks, Carol. We'll see what happens. Sometimes patience is necessary with Craigslist.

1 person likes this

BarBaraPrz

@BarBaraPrz (51837)

• St. Catharines, Ontario

27 Dec 19

I don't know... when I see a hollow body guitar I think "acoustic" so what good would speakers do (they're not the best guitar stands, are they?)

1 person likes this

show previous comments

BarBaraPrz

@BarBaraPrz (51837)

• St. Catharines, Ontario

27 Dec 19

@TheHorse Niche market.

1 person likes this

The Horse

@TheHorse (238342)

• Walnut Creek, California

27 Dec 19

@BarBaraPrz It is indeed!

Anna

@LadyDuck (502653)

• Italy

27 Dec 19

I scrolled down to check the opinion of the other myLotters and I fully agree with Maluse. The carpet ruins the scene, it does not have at all a "snob appeal". I would also take the photo more from the front, placing behind a neutral background.

1 person likes this

Anna

@LadyDuck (502653)

• Italy

27 Dec 19

@MALUSE

May be the two.

1 person likes this

The Horse

@TheHorse (238342)

• Walnut Creek, California

27 Dec 19

But it's a genuine Indian carpet, bought on the Flathead Indian Reservation. It shown I'm well-traveled--a man of means. I can tell it's authentic because it says "Made in India" right on the label!

2 people like this

The Horse

@TheHorse (238342)

• Walnut Creek, California

27 Dec 19

@MALUSE Feh.I think your taste is all in your mouth.

Show more comments

Eva James

@wolfgirl569 (135910)

• Marion, Ohio

26 Dec 19

Hope it works for you.

2 people like this

The Horse

@TheHorse (238342)

• Walnut Creek, California

26 Dec 19

I'll do a happy dance when the speakers sell.

2 people like this

Valerie J. Routhieaux

@just4him (323168)

• Green Bay, Wisconsin

27 Dec 19

It should appeal well. There's another car commercial where the driver is dressed to the nines and is very classy. That commercial tells me the car is out of my league.

1 person likes this

The Horse

@TheHorse (238342)

• Walnut Creek, California

27 Dec 19

Heh heh. It would tell me it's not my kind of car. I'm a pick-up or SUV kind of person.

1 person likes this

Valerie J. Routhieaux

@just4him (323168)

• Green Bay, Wisconsin

27 Dec 19

@TheHorse I'm whatever I can afford that's in my bank account person. I don't have car payments.