Kia Goes Nine Inch Nails on Us
By Four Walls
@FourWalls (86707)
United States
December 21, 2021 10:49am CST
A couple of months ago I saw a car pass with with a really weird car logo. As it was a quick glimpse I thought someone had just put a bumper sticker for the band Nine Inch Nails over the car brand.
Then I saw another one.
Now, I know nothing about Nine Inch Nails except their name and their logo. And I realized that wasn’t their logo, just a bad facsimile of it.
But that wasn’t it. It turned out, once I saw that “thing” on a car with “Soul” in the corner, to be the new logo for Kia Motors.
I’m confused. You generally don’t see car companies changing their “signature” logo. Could you imagine Chevrolet changing their emblem to a necktie? What would all those “bow tie till I die” bumper sticker manufacturers do?????
But then I wondered: did the Oval-Shaped Car Logo Union™ tell Kia that, as the “new kids in town,” they had to change their oval-shaped “Kia” car plate because people might confuse it with a Ford or a Subaru?
I know this much: it’s fugly. And I’m not the only one who thinks so: I’ve seen a lot of reviews of the “Kia rebranding” that came earlier in 2021; and, while the cars are generally getting excellent reviews, that logo is NOT.
Changing corporate logos is a dangerous mood. After all, some of us haven’t gotten over the change of the old “Pepsi-Cola” logo in 1969. 
A song about another type of car:
A song about another type of car:
Provided to YouTube by The Orchard EnterprisesIn My Gremlin · The Rave-Ups · Jimmer Podrasky · Michael Kaniecki · Bob McGrathTown + Country? 2016 The Rave-Up...
14 people like this
14 responses
@DaddyEvil (174464)
• United States
21 Dec 21
I've never heard of "Bowtie 'til I die" and have never seen it before...
I've just looked up the new KIA emblem and the Nine Inch Nails logo and they do look remarkably similar.
"Back in January, Kia said that the logo was intended to convey a fresh start and a change of direction for the company. "The rhythmical, unbroken line of the logo conveys Kia's commitment to bringing moments of inspiration, while its symmetry demonstrates confidence," it said in a press release." Excerpt taken from:
https://www.creativebloq.com/kia-logo-confusion
2 people like this
@FourWalls (86707)
• United States
21 Dec 21
“Bow tie ‘til I die” is the “rally cry” of die-hard Chevrolet owners, so stated because the Chevrolet logo looks like a bow tie (I guess, if you’re drunk or have astigmatism….or both).
2 people like this
@FourWalls (86707)
• United States
21 Dec 21
@DaddyEvil — I see those frequently here, given that we have two Ford manufacturing plants in town. 
2 people like this
@RasmaSandra (98004)
• Daytona Beach, Florida
22 Dec 21
A new one on me but I have heard of the Gremlin somewhere before but you know what I have always wanted to drive or ride in? The Batmobile,
2 people like this
@FourWalls (86707)
• United States
21 Dec 21
Well, when it whizzes by you at 60 MPH and you just get a glimpse of it.
It looks more like the NIN logo now than the old Kia logo did.
1 person likes this
@FourWalls (86707)
• United States
21 Dec 21
I know. It’s genuinely a turn-off. And that’s sad because generally their cars get good reviews, especially the newer hybrid SUVs, which are touted as viable alternatives to the RAV-4. (Sacrilege to say that unless it’s true….not that I’m going to trade in my car on either or both to find out….)
1 person likes this
@LindaOHio (222408)
• United States
22 Dec 21
Really surprised that a car company would change its logo.
1 person likes this
@FourWalls (86707)
• United States
22 Dec 21
It’s not like they changed their name from Datsun to Nissan, either!
1 person likes this
@DocAndersen (54399)
• United States
22 Dec 21
The song is epic!!!!
My favorite car was the 1960s style gull wing, Mercedes. They had that cool benz logo on the hood. Now, when I see a benz, they don't so that hood ornament anymore (neither does Rolls Royce or Jaguar) so they do change but it takes a long time!
1 person likes this
@FourWalls (86707)
• United States
22 Dec 21
When I was in the truck museum in Iowa it dawned on me that it’s been ages since I’ve seen the Mack Truck dog. I think that hood ornaments were outlawed for safety reasons, though.
1 person likes this
@DocAndersen (54399)
• United States
22 Dec 21
@FourWalls i honestly do not know - i know at one point they were stolen at a very high rate.
1 person likes this
@wolfgirl569 (135745)
• Marion, Ohio
22 Dec 21
I havent seen any around recently so didnt know they had changed it.
1 person likes this
@kobesbuddy (78833)
• East Tawas, Michigan
21 Dec 21
Everything that's changed is supposedly meant to better things. In most cases, these hair-brained ideas aren't accepted by the public! They want to be unique and draw more sales. Instead, they are stupid and drive buyers away
1 person likes this
