Why do people fall for this kind of stuff?

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Yesterday and today, I scrolled through facebook to look at pictures of family that two of my cousins had posted. I saw several posts from friends that are now promoting ''body balancing drops'' which, through a bit of googling, I understand them to be a big MLM marketing thing that no one in their right mind would buy these things. There appears to be several different named brands, and none are approved by the FDA. You pay for these drops, but in my search for what they were and how they work, it appears they are to be used with a strict 1200 calorie per day diet. A person can just do the 1200 calorie a day thing without these drops, but I am sure this appears to be the next ''fad'' diet. Via google: —frequently marketed online as "skinny drops" or "hormone balancing drops"—are liquid dietary supplements claimed to aid weight loss, curb appetite, and manage hormones, but they are not approved by the FDA. These drops are liquid supplements taken orally (usually sublingually, or under the tongue) before meals or at specific times of the day. Many highly marketed drops, like Slenderiix, utilize extreme dilutions of substances like calcium carbonate, ammonium bromide, and plant extracts. Critics note that highly diluted homeopathic formulas are essentially water and lack robust scientific backing for weight loss. The FDA actively monitors the health fraud database for weight loss products because unregulated "all-natural" drops and pills are frequently caught containing dangerous, hidden prescription drug ingredients (such as sibutramine).'' In other words, it's water with some weird stuff. Some healthy, some questionable, and not approved by the FDA. I scrolled for two minutes, and in two minutes I saw 6 different people promoting this stuff. And people are signing up for this stuff and buying it! The only way I know of losing weight besides illness is to eat a healthy, balanced diet and get some exercise. This is insane...and yet people fall for it.