Good News on the YUM Front

Tweet

If I have not mentioned it before, I own shares of stock in Yum! Brands, which owns the restaurant chains Taco Bell, Kentucky Fried Chicken, Pizza Hut and The Habit Burger Grill. It has always been an "odd" position for me in a way since I prefer Lee's Famous Recipe Chicken over KFC—although I do get food there sometimes—and I never eat at Pizza Hut at all. I prefer Pizza World and Dominoes with Pizza Word being the dominant choice when I get pizza. But I do like Taco Bell, and while I do not eat there often, I eat there enough. I have never been to a Habit, but I have to admit their menu options look rather enticing, and I always did like the "char" taste similar to Burger King (a company I also own). The Habit calls their burgers "chargrilled" while Burger King says theirs are "charbroiled." But the idea is pretty much the same. The burgers are cooked over an open flame. Essentially, when it comes to investing in a company, you are not always interested in investing in what interests you, but rather what interests everyone else. Thus, profits, man. Thanks to Taco Bell's popularity busting at the seams and noting that Taco Bell has long been Yum's strongest brand, Yum! beat all earnings expectations and the stock is expected to reflect that in the next couple of trading days. I won't sell shares to take any profits. And I will definitely add shares as I see strong future value ahead for the company—and with The Habit in rapid expansion mode and doing very well financially—I think there is quite a lot of future upside potential and that makes Yum! an ongoing interesting investment. One other interesting fact about Yum! Brands before I sign off? Did you know that KFC is more popular in China than in the United States? Now you know.