Whoa extra virgin olive oil prices are NUTS

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I always have extra virgin olive oil on hand. I use it not only for salad dressings but also for sauteing vegetables, in pasta sauce, in marinades, etc. I do keep other oils (vegetable, grapeseed, coconut) here too but most of the time I'm using EVOO. I just placed an order for some grocery items and had it on the list. A 750ml bottle of California Olive Ranch EVOO is $20! There was another larger bottle of 100% California EVOO from the same company for $39! Holy crap! I added a store-brand bottle which costs $10. I have a couple of gift cards for Trader Joe's so I will have to make a trip up there soon. Their olive oil prices are very reasonable compared to the local grocery store.