Gorillaz is a British virtual band, composed of four fictional animated band members: 2D, Murdoc, Noodle and Russel. The band was created by Damon Albarn from the Brit-pop band Blur, and Jamie Hewlett, the co-creator of the comic book Tank Girl. Their style is broadly 'alternative', but with a large number of other influences.
The band's first album, 2001's Gorillaz, sold over 6 million copies and earned them an entry in the Guinness Book of Records as the Most Successful Virtual Band.[1] Their second studio album, Demon Days, was released in 2005 and included the hit singles "Feel Good Inc.", "DARE", "Dirty Harry" and "Kids With Guns/ El Mañana". Demon Days went double Platinum in the U.S., triple Platinum in the UK, and earned five Grammy award nominations for 2005 and won one of them in Best Pop Collaboration with Vocals category.
The band's first release was the Tomorrow Comes Today EP, released in 2000. It was very well received in the UK underground music scene and generated a lot of word-of-mouth advertising, as well as a large shroud of mystery over who was behind Gorillaz and what could be expected from the band in the months to come. Promo outlets circulated a booklet with the fictional backstory behind the cartoon band.
The band's official website, www.gorillaz.com, is a virtual representation of Kong Studios, the band's fictional studio and home. Inside, visitors can browse through each member's bedroom, their recording environment and even the hallways and bathrooms. Each room also has bonus surprises and games to play: for example, the lobby has a remix machine, the cafeteria contains the message board on the wall and Murdoc's Winnebago (accessible only by using the enhanced section of the Gorillaz album) contains a voodoo doll of 2D. Each member also has his or her own computer which contains pictures, samples used in various Gorillaz songs, their favorite websites and their e-mail inboxes. Because of the nature of the site, an official fansite, fans.gorillaz.com, was created to hold the standard band website information, including news, a discography and the band's touring schedules.
The band's first single, "Clint Eastwood", was released on March 5, 2001. It became a smash hit and put Gorillaz into the global spotlight. Due to this, the fictional band members' Hotmail accounts were abandoned (and later hacked) and the inboxes on the site were never updated. Later that same month, their first full-length album, the self-titled Gorillaz, was released, producing four singles: "Clint Eastwood", "19-2000", "Tomorrow Comes Today", and "Rock the House".
Each of the singles' videos contained humorous and often ridiculous storylines and imagery, though "Clint Eastwood" and "19-2000" were the only singles to break through the American music scene. "19-2000 (Soulchild Remix)" became popular after being featured in both an Icebreakers commercial, as well as in EA Sports' FIFA 2002. Also the trumpets from the song "Rock the House" can be heard in various MTV shows. The video for "Tomorrow Comes Today" was only broadcast once in the U.S. on Toonami as a "Midnight Run" special where they played animated music videos from Gorillaz, Daft Punk, and Kenna.
Around this time, a half-hour TV mockumentary entitled Charts of Darkness was released. It follows Channel 4 news reporter Krishnan Guru-Murthy attempting to track down Albarn and Hewlett after they were placed in an insane asylum. The special also interviews Rachel Stevens of S Club 7 fame and a few of the band's voice talents, who had been given roles to play.
The end of the year brought the song "911", a collaboration between the Gorillaz and rap artists D12 (without Eminem) and Terry Hall about the September 11, 2001 attacks. Meanwhile G-Sides, a compilation of the B-sides from the first three singles, was released in Japan and quickly followed with international releases in early 2002. The new year also saw a complicated performance at the 2002 Brit Awards, featuring the band in 3D animation, weaving in and out of each other on four large screens along with rap accompaniment by Phi Life Cypher. Finally, Laika Come Home, a dub remix album, containing most of the tracks from Gorillaz reworked by Spacemonkeyz, was released in June 2002. The single to follow, "Lil' Dub Chefin'", contained an original track by the Spacemonkeyz titled "Spacemonkeyz Theme".
[edit] Phase One Point Five (2002 – 2004)
In November 2002, a DVD titled Phase One: Celebrity Take Down was released. The DVD contains the four Phase One promos, the abandoned video for "5/4", the Charts of Darkness documentary, the five Gorilla Bites (short vignettes), a tour of the website by the MEL 9000 server and much more. The DVD's menu was designed much like the band's website and depicts an abandoned Kong Studios.
Along with the November 2002 release of the DVD Phase One: Celebrity Take Down, the band's website closed down almost completely. The fictional Kong Studios was no longer accessible. Instead, visitors could only enter a police portacabin, where the message board and chats were still accessible. From there, a small robot called G.R.3.G. could be used to explore the abandoned Kong Studios in a 3-D shockwave environment, though doing so would only grant access to a few games. The Abandoned Gorillaz Site
Rumors were circulating at this time that the Gorillaz team were busy preparing a film, but an EMI interview later revealed that plans for the film were abandoned. In an interview with Haruka Kuroda (the voice of Noodle), Kuroda stated that Jamie Hewlett rejected many scripts before giving up on the movie.[2] |
