I Feel Like I Cheated on Her

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No, not my girlfriend, but my other love. Many of you are aware of how much I love Disney, and my obsession with their theme parks in Orlando. Well, this past weekend, we all decided to go to Epic Universe in Orlando to celebrate a couple of birthdays. Epic Universe is Universal Studios' newest theme park in Orlando, Florida, which now gives the studio three theme parks and one water park to rival Disney World's four theme parks and two water parks. Epic Universe has been considered a game-changer in the Orlando theme park market, and one that has left Disney scrambling to try and expand more to stay on top of the competition. We had a great time at the theme park, but the entire day I just felt a tiny pang of guilt in my heart. Like I was cheating on Disney. Later, towards the end of the evening when the theme park was closing, I mentioned it to the group (there were 8 of us total), and every one of them said they felt the same way. So much so, that we all hopped into our cars and drove over to Disney to close the night there (Epic Universe closed at 9pm, but Disney World was open until 11pm). We all laughed about how we thought we were doing Disney wrong by visiting a Universal theme park. Don't get me wrong, Epic Universe was, well--EPIC--but once we crossed that entry gate at Disney World we all felt like we were home. Are any of you so loyal to a brand that you feel guilty if you visit, purchase, use, or consume a competitor's product or service?