Urine sandals? Whoops!

United States
April 11, 2013 12:14pm CST
Target recently released a new line of sandals called Orina sandals. Orina is a variant for the Greek female name of Irene. Little did they know that the word Orina in Spanish means urine! Target stores are now removing the word from their in-store signage and website. Read more here: http://nbclatino.com/2013/04/09/target-snafu-over-urine-sandals-ad/ Would it be too hard to research a word for foreign meanings before using it on apparel or shoes? Have you ever seen a product name that meant something different in another language?
1 person likes this
13 responses
@AmbiePam (85992)
• United States
12 Apr 13
You know, Target is really taking a hit with its recent image of clothing and accessories. They recently came under fire because a gray dress in a petite size was called light gray. The same dress only in s plus size was labeled Manatee Gray. MANATEE gray. Manatees are huge animals. So if you're thin you're wearing a light gray dress, but if you aren't, you are wearing a manatee colored dress. Once it came to light, Target pulled the descritpion from its website.
@AmbiePam (85992)
• United States
12 Apr 13
I'm with you. Target is so much better.
• United States
12 Apr 13
Somebody in their naming department needs to be fired! LOL I'm not going to go all up in arms over any of this. I still prefer Target to Walmart because it's a more pleasant shopping experience.. I just won't buy the urine sandals or the fat dress!
@bounce58 (17387)
• Canada
16 Apr 13
Whoopsie! One of my first job was to make packaging for consumer products. My responsibilities included reading copy that might otherwise be viewed as offensive or embarrassing. Not to toot my own horn, but I'd never let anything like this go. It's amazing that this would happen considering a good chunk of the country is spanish-speaking.
• United States
16 Apr 13
Exactly! It's surprising nobody caught it!
@GreenMoo (11834)
12 Apr 13
Ha ha! It's easy to do, but equally easy, you'd imagine, for a large company to do a check.
• United States
12 Apr 13
Yeah.. type the word into a search browser, how hard is that? Plus we have a lot of Spanish speaking people here, they could have easily checked for them. I mean, don't they do product testing or public opinion testing anymore?
@Pegasus72 (1898)
12 Apr 13
I am sure we have but then again this is America and that is the language we use. There are lots of words that mean different things here then the do in other places you can't make everyone happy but you can make American's happy.
• United States
12 Apr 13
Personally, I agree with you.. but you know how everyone has to be politically correct and can't possibly offend anyone without being attacked by the media.
@Angelpink (4035)
• Philippines
12 Apr 13
Haha before reading the whole discussion , i thought it is a sandal made out of urine , that why it interest me to read the whole discussion. No issues it is just a name and this would be make the product famous and easy to be remembered , can this not be a good marketing strategy ! There was even a marketing strategy worst than this , i think it is a resto bar where in the concept is all about a call of nature which means bowl was there , table looks like a bowl , every utensils shape lie a hygiene tool . I think this can be found in one of the resto bar in Japan , i am not just so sure about the place.
• United States
12 Apr 13
Eww.. I wouldn't eat there!
@joizee (502)
• Philippines
12 Apr 13
Haha! It's like walking in urin or having urine inside shoes! I have the similar one but it's a name of a veggie. Here in Philippines, we have lots of dialects that makes one word have a lot of names that makes the word very fun. String beans are called "sitaw" in Tagalog which is my dialect. But in the northern part of Philippines, it's called "utong" which in English is "nipple". :D
• United States
12 Apr 13
Hmm.. nipple beans.. yum
@jillhill (37354)
• United States
11 Apr 13
I haven't been to a target store in quite a while....I bet that was a surprise. But you are right. It's so easy to check things out with the internet! I am making a line of Spanish cards for my next craft sale...all you do is type the word in and it's right in front of you!
• United States
11 Apr 13
Neat.. good luck with the spanish cards!
@4ofmyown (1119)
• United States
12 Apr 13
I had not heard of them...the funny thing is my husband works for Target and I just asked him and he laughed. He said he had heard of something but it had already been corrected at his location...he wasn't sure because he is not on the sales floor where all that is done. You would think someone would have noticed that before everything was completed.
• United States
12 Apr 13
Interesting.. Yeah, they should have noticed.
@cynthiann (18602)
• Jamaica
11 Apr 13
Oh this is so funny - definitely a whoops moment. I cannot think of an example off hand but will have to think about it. You would have thought that someone would have checked though?
• United States
11 Apr 13
Especially since so many people in our country speak Spanish!
@pals101 (2010)
• Philippines
12 Apr 13
A very peculiar name for a sandals indeed. I encounter many names also which has different meaning in other language. There are a lot of it. Even in our country, we have different dialects that we speak, and sometimes we can across to a word which has different meaning in each native dialect.
@marguicha (216423)
• Chile
11 Apr 13
I`d fire the people in charge of names! What`s wrong with using the very beautiful name "Irene"? Why change it? I don`t remember product names with different meanings, but in South and Central America, although we all speak Spanish, there are several words that have a different meaning in each country. There are even words thst in somecountries they are bad words and in others, the word is perfectly safe to use.
• United States
11 Apr 13
Bet that gets confusing.
• United States
12 Apr 13
If someone is America where the official language is English, the only concern should be the English meaning. If they don't like the meaning in Spanish, then go home.
• United States
11 Apr 13
That's pretty funny. They should really look further into names before naming their lines. I just read recently they had this public apology due to them naming a plus size line manatee. They set themselves up for it, they really do!
• United States
11 Apr 13
Yes, that was in the article too.. they offered a color, manatee grey, only in the plus size, not in the regular sizes of that line. Whoops!